Responsible Supplier Directory






Our vision is to help sustainable tourism firms and destinations around the world be more competitive and profitable.


The Centre for Responsible Tourism at Leeds Beckett University helps individuals, companies and destinations to take responsibility for sustainable tourism management and development, in ways that it creates better places to live and better places to visit. We train professionals and consult with businesses and governments to find market relevant methods of developing sustainable tourism products and services.

Our Key Services

Website Analysis - We identify examples of how you communicate sustainability and analyse them against criteria of persuasiveness: how experiential, active, appealing, emotional they are, for example. We test how likely your products are to encourage repeat visits, to reduce seasonality, to upsell, to increase length of stay. We then look at the overall quality of the medium of your website. In fact we use 42 indicators to give you advice on how to improve your website, which will give you plenty of ideas to pick and choose from. 

This service can be purchased online through our Online Shop – Click here

Action Planning Training

Planning, from Product Development to Communication


See our website for more information –



Dr Xavier Font

Xavier is the creator and driver of Respondeco, a project that reflects his extensive experience in responsible tourism communication. As a researcher and consultant, he conducts research and workshops on sustainability marketing for tourism businesses. Usually such engagements are commissioned by national tourist boards and destination management organisations. Xavier’s academic background is in tourism and tourism marketing, and he has a PhD in the field of sustainable tourism certification.

Dr Davina Stanford

Davina has prepared the Keep It Real for Destinations commisioned by VisitEngland and conducted a webinar on the subject for the Tourism Management Institute. She has a responsible tourism background and more than 30 consultancy projects over 5 years. Davina has a BA in Combined Studies, MA in Tourism and Leisure and PhD in Tourism Management.  

Dr Ulrike Kachel

Ulrike has a background in information technology and tourism and now lectures in tourism at Leeds Beckett University. Having run her own Internet business and developing marketing-orientated websites for national and international clients, she now brings this expertise to Respondeco. Ulrike has a Bachelor in System Analysis, a Master in Ecotourism, and a PhD in the field of tourism and climate change.

?Lucy McCombes

Lucy carries out consultancy work for a range of clients such as the UK Travel Foundation, Kuoni, Travelife and the World Bank. Currently studying for a PhD looking at “what tourism businesses need to do in practice to manage their social impacts more responsibly”. She is a tourism and community development professional with over ten years experience working in urban regeneration in the UK and community development in Mali, The Gambia, India and Jamaica.

?Dr Simon Woodward

Simon is an experienced tourism and heritage industry consultant and educator, with expertise in policy review, project evaluation, strategy development, market appraisals, feasibility studies, business planning, visitor management, site master-planning and destination development.  He is an advisor both in the UK and overseas on managing cultural heritage and other aspects of sensitive tourism development, Chairs the ICOMOS-UK Cultural Tourism Committee and sits on the ICOMOS International Cultural Tourism Committee.

Dr Janet Cochrane

Over the last 30 years Janet has worked in overseas development, broadcasting and the tourism industry. She has a strong background in rural tourism and ecotourism, and has achieved considerable success in fundraising for community projects. In 2011 Janet brought her skills and interests together by establishing a social enterprise which develops and promotes leisure horse-riding with a particular focus on increasing income to the rural economy.