GHP Comment: Booking.com’s 2022 market research clearly shows that sustainability must be part of any tourism businesses toolbox – every business needs to assess their current performance, identify existing good practices in place and required and for accommodation providers, secure 3rd environmental certification. When more than 50% of a potential market states a wish to stay more sustainably, businesses that ignore that message will become more and more uncompetitive.

● 81% of travelers confirm that sustainable travel is important to them, with 50% saying that recent news about climate change has influenced them to make more sustainable travel choices

● 59% of travelers say they want to leave the places they visit better than when they arrived, with 33% revealing that they chose to travel outside of peak season to avoid overcrowding

● Nearly a quarter (23%) say they opted to travel to a destination closer to home over the last 12 months to reduce their carbon footprint

● More than 100,000 properties globally are now being recognized for their sustainability efforts with a Travel Sustainable badge on Booking.com ALL CERTIFIED GREEN HOSPITALITY MEMBERS RECEIVE THE TRAVEL SUSTAINABLE BADGE

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