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GHP Comment:  More and more hotels are recognising that the “One-fits-all” concept is not what modern guests want.  Hotels need to be flexible, innovative and listen to what guests want – deliver and succeed, fail to deliver and be in the also-ran category.   This Vegan room is but the tip of the iceberg – what about allergen free rooms? with the rising level of allergies worldwide, what about non-toxic rooms – low VOC and using smart, chemical free, cleaning products.  These customers are not wild and wacky and odd – they are your every day customer now – when will hotels really start engaging? 

Worlds First Vegan Hotel Room

It looks like your typical hip hotel room, with rich fabrics and finishes, Edison bulbs, and tropical prints. But unlike most hotel rooms, this suite at the Hilton London Bankside, created by experience design studio Bompas & Parr (B&P), is completely vegan, from the furnishings to the room service.

Now, eating vegan isn?t easy, but it?s only when you start to read labels that you really learn how difficult it can be. Take McDonald?s fries. They appear to be simple potatoes, but in reality, they are flavored with beef fat. (Delicious, delicious beef fat.) So to truly be vegan, you have to be constantly vigilant inside an industrial food complex that subsidizes animal products instead of veggies.

[Photo: courtesy Hilton Bankside]

Interior design isn?t much different in this regard. The furnishings industry is loaded with leathers, feathers, and wool?not to mention curveballs like latex paints and foams?and none of this could be used in the world?s first vegan hotel suite, which uses only sustainable, plant-based components.?The main challenge was searching for interesting materials that were not only vegan, but sustainable and environmentally friendly,? says studio cofounder Sam Bompas. ?We focused on what is important to vegan culture, steering away from synthetic materials and focusing on botanical formed, future materials.? In other words, B&P couldn?t do what much of the fashion industry did years ago by embracing plastics instead: releasing pleather jackets and handbags and rebranding them?vegan leather.?

[Photo: courtesy Hilton Bankside]

What B&P discovered through its materials search, however, was ?inspiring,? according to Bompas. Of course the designers used wood everywhere, from plank flooring to the desk, TV stand, bed frame, and headboard. They also realized that carpets could be cotton instead of more traditional wool. Pillows could be stuffed with buckwheat, millet hulls, kapok (a ?silk? that comes from trees), or bamboo fibers. And furniture, such as stools, could be upholstered in Piñatex?what the team came to dub their ?hero material??a breathable, leathery material created from the pineapple leaf.From a design standpoint, B&P didn?t want to use Piñatex as a leather alternative?the textile equivalent to Beyond Meat?but to celebrate the product in its own right as a luxurious fabric that was proudly sourced from fruit. ?We took inspiration from the geometry of the pineapple when designing the bespoke mirrors and magazine display,? Bompas says.

[Photo: courtesy Hilton Bankside]

Not everything worked out, though, even on the scale of a single, bespoke hotel room. ?We were keen to use Soysilk, a silk-like fiber that is made from soybean residue. Rather than using valuable resources, it repurposed waste from the soybean,? says Bompas. ?Though not a new material, there are limited suppliers, mostly concentrated in the U.S., and we were not able to secure any.?

Given that veganism is on the rise in food, it seems natural to assume that, with the proper awareness?and product options on the market?it could be on the rise in home furnishings, too. In fact, even though it?s far from the cheapest option, natural wood flooring still outsells vinyl and tile alternatives in housing. As far as I?m concerned, let?s bring on the pineapples next.