The Expedia 2023 Traveller Value Index reconfirms that travellers react strongly to sustainability initiatives by hotels.  How can it not be if you consider it – we are constantly being bombarded with sustainability in the media.

It is one of those desires that so many hotels can easily satisfy and that so many are already doing but just failing to communicate…. two in three consumers want more sustainability information from lodging and transportation providers to help them make informed decisions

Your websites should clearly identify the green credentials you have which customers are looking for and make sure these can be easily seen when planning their trip – How?

What information do customers want to see?  Your Snapshot

Review your website….how easy is it to fnd your Green information, how well is it communicated, is it up to date?  Do you care?  Your customer does…

Read through the reports here;

Expedia 2023 Traveller Value Index Report

Expedia 2022-Sustainable-Travel-Study